Finding the Motivation to Blog (#Luv4Social)

Finding the Motivation to Blog

Happy New Year! On behalf of the #Luv4Social team, we wish you all a happy and prosperous 2017! Now that a brand-new year is upon us, it’s time to look ahead and make plans. Like, I believe, many of you, one of my major goals for 2017 is to blog. It’s well-known that successful blogs create fantastic content, tailored to their target audiences, typically on a regular schedule (i.e., daily, weekly, monthly,…

Creating the Perfect Slogan and Tagline (#Luv4Social)

Creating the Perfect Slogan and Tagline

Just Do It! I’m lovin’ it! Can you hear me now? These are all well-known slogans and taglines – they’re catchy and memorable and we all know what companies they represent. This week’s #Luv4Social topic was inspired by a conversation with Scott Ontiveroz, who said that our chat needed a slogan or tagline, and Marsha Collier, of #custserv fame (aka the #FastestHourOnTwitter!). This is a great idea but how do you create the perfect…

Using Video as a Storytelling Tool (#Luv4Social)

Using Video as a Storytelling Tool

  Humans, by our very nature, are natural-born storytellers. It’s how we relate to one another and form bonds. It’s how we tell our tales and pass down our history to the next generation. As a business, storytelling is incredibly important to set ourselves apart from the competition and today, video is the medium to accomplish this. With high-speed Internet, live-streaming apps, and HD cameras readily available, video seems like the…

Using Hashtags to Launch Campaigns (#Luv4Social)

Using Hashtags to Launch Campaigns

  Hashtags – we all use them and we all love them. For those not in-the-know, a hashtag is an easy way to catalog online messages. It’s a clickable URL that starts with a # (the pound sign, or the hashtag) that people use in their message if they want it to be organized with others with the same hashtag. We’ve all seen and/or used hashtags to express ourselves (e.g., #sorrynotsorry),…

Engaging Communities with Holiday Promotions (#Luv4Social)

Engaging Communities with Holiday Promotions

  The holiday season is in full swing and that means great food, family gatherings, and holiday promotions! Between Black Friday, Cyber Monday, and pretty much every day from now until the ol‘ ball drops in Times Square, there are tons of sales events. With every store touting their “biggest sale ever,” how do you stand out from the crowd? How can managers go about engaging communities with holiday promotions?…

Fade to Gray or Here to Stay? (#Luv4Social)

New Apps: Fade to Gray or Here to Stay?

  Do you remember Ello, MySpace, or AIM? The apps and websites of yesteryear were once the hottest thing around and it seemed like everyone was using them. Today, you see new websites, tools, and apps launching daily but which ones are worth your time? Are you the type of person to try every new app you hear of or do you wait until more people sign up and the…

But First, Let Me Take A Selfie (#Luv4Social)

But First, Let Me Take A Selfie

With front-facing cameras on our smartphones and every other device we carry, the popularity of the selfie should come as no surprise. We’ve all done it – the lighting is perfect, not a hair is out of place, and you want to document this moment so you snap a selfie. Selfies are so prevalent now that Apple automatically puts them in a separate folder for you. Plus, there’s the title song…

how-social-media-can-turn-hobby-into-career

How Social Media Can Turn Your Hobby Into a Career

Ever feel like you’re stuck in a dead-end job? Some of us have, feeling and knowing we should be doing something that we love. We all deserve that, but it can be a challenge to make it happen. This week’s #Luv4Social on Twitter focuses on how we can turn our passions and hobbies into careers. Whether your dream job is social media manager or artisan craftsperson, there’s something within each…

How to Make the Most of Online Learning (#Luv4Social)

How to Make the Most of Online Learning

There is a saying that I made up and I think it sums up my philosophy fairly well: “I don’t know everything about anything.” In other words, there isn’t a subject under the sun, or the moon for that matter, in which I’m a complete expert and know all there is to know. I don’t even think that’s possible. In a world so vast, I think we can always learn…

Why is Blogging Still So Popular? (#Luv4Social)

Why is Blogging Still So Popular?

It seems like everyone has a blog these days. With Internet access and publishing tools so readily available, it’s fairly easy for anyone to start a blog. Given this level of ease, you would think that the web would be so oversaturated with blogs that people would become bored and move on to the next big thing. But, as we know, blogs are still popular. The real trick is finding blogs that are…