Creating the Perfect Slogan and Tagline

Creating the Perfect Slogan and Tagline (#Luv4Social)

Just Do It!

I’m lovin’ it!

Can you hear me now?

These are all well-known slogans and taglines – they’re catchy and memorable and we all know what companies they represent. This week’s #Luv4Social topic was inspired by a conversation with Scott Ontiveroz, who said that our chat needed a slogan or tagline, and Marsha Collier, of #custserv fame (aka the #FastestHourOnTwitter!). This is a great idea but how do you create the perfect slogan and tagline? Is there even a difference between a slogan and a tagline? How do you encapsulate everything that is your brand into a short, catchy tidbit?

Join #Luv4Social on April 21st at 2pm ET / 11am PT on Twitter for, “Creating the Perfect Slogan and Tagline”

Chat Questions:

  1. What is the difference between a slogan and a tagline? Is there any?
  2. What is the recipe for a winning slogan or tagline?
  3. How do you come up with an awesome slogan or tagline?
  4. What should you keep in mind when testing a new slogan or tagline?
  5. When should you change your slogan or tagline?
  6. How should you launch your new slogan or tagline?
  7. How do you measure the effectiveness of a slogan or tagline?
  8. Favorite slogans and taglines – GO!
  9. BONUS: What should #Luv4Social‘s slogan/tagline be?

Chat Info:

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