Using Hashtags to Launch Campaigns

Using Hashtags to Launch Campaigns (#Luv4Social)

Using Hashtags to Launch Campaigns (#Luv4Social)


Hashtags – we all use them and we all love them. For those not in-the-know, a hashtag is an easy way to catalog online messages. It’s a clickable URL that starts with a # (the pound sign, or the hashtag) that people use in their message if they want it to be organized with others with the same hashtag.

Hashtag GIF

We’ve all seen and/or used hashtags to express ourselves (e.g., #sorrynotsorry), chat with fans of our favorite TV shows (I still believe, #TheXFiles!), and participated in our favorite Twitter chats (talking to you, #Luv4Social chatters!).

Now that we know a little background information, how should brands be using hashtags to launch campaigns? Should they use trending hashtags to take advantage of popular topics, create a hashtag to promote a new product, or illustrate company culture by using a fun hashtag?

Join #Luv4Social on February 4th at 2pm ET / 11am PT on Twitter for, “Using Hashtags to Launch Campaigns!”

Chat Questions:

  1. What are your favorite hashtags to use?
  2. What are some possible goals for using hashtags to launch a successful campaign?
  3. How should brands use hashtags to launch successful campaigns?
  4. What are some DO’s and DONT’s when it comes to brands using hashtags for a campaign?
  5. How can people use hashtags to promote their personal brands?
  6. When is it appropriate for a brand to use a trending hashtag?
  7. Share some successful hashtag campaigns you’ve seen from brands or individuals.
  8. What tools do you use to track a hashtag’s success?

Chat Info:

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